November 9, 2012

Experiencing the MENA Forex Expo 2012 in Dubai

It’s been a long time coming, but we’ve finally made it. We are on our way to Dubai to participate in one of the most important events this year for us. The main reason why it’s so important is because we finally get to meet with all of you! .

It took us most of the day to get here, from bus to bus then a small layover in Zurich, but the flight on SWISS Airlines had great creature comforts and plenty of space. So it was very enjoyable.

The Expo is being held at the Conference hall of the famous Jumeirah Beach Hotel. Outside, there’s a clear, beautiful view of the Burj Al Arab, which is sometimes referred to as “the world’s only Seven-Star hotel”.

The day before the Expo we went to have an early look at our booth just to make sure that everything will be finished on time and in the right place in preparation for the big event.

We used this opportunity to go to one of the biggest shopping malls in the world. At approximately 600,000 m2 large, this mall includes a “small” ski resort with over 22,500 m2 of indoor ski area. Thanks to one of the biggest refrigeration units in the world and some very efficient insulation, it is possible to “Ski Dubai”. However, since we are not such big fans of shopping, a few minutes were more than enough for us to get an idea of how surreal everything was in this place and an end to our mall adventure.

Another interesting place we visited was a Fish market situated in the old part of town called Deira near the Dubai Creek.

We collected all the promo materials in the evening and made them ready for the event. An interest fact is that we brought more than 100 kg of flyers and materials in our suitcases for this expo. So imagine how long it took our team to get them in the right order and then in the folders for the show.

Stayed tuned for the next Dubai Update!

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