The Forex Expo is a must-attend trade show for any broker.
In 2020, the event was hosted by The Dubai Trade Center, one of the city’s most famous landmarks.
Olymp Trade team spent the 16th and 17th of December presenting the broker’s star products to potential customers and partners.
This year, many prominent events were postponed to 2021 or canceled entirely.
But thanks to the efforts of the Forex Expo organizers, this super-important trade show survived.
Despite the pandemic, over 2,600 people from many countries registered for the offline event and personally came to Dubai.
Those unable to travel because of lockdowns could access the online Expo version through the Attendify app.
Due to this solution, another 4,600+ traders could see the exhibitors’ displays, listen to selected speakers, and do some networking.
This online + offline outreach was good for the exhibitors, too.
Among them was Olymp Trade, a famous international FX broker and a Gold Sponsor of the show.
Its Expo team was promoting the Olymp Trade flagship products:
- Fixed Time Trades (FTT), a basic trading instrument;
- Forex, a beginner-friendly FX interface;
- MetaTrader 4, an advanced trading terminal for experts and pros.
During these two days, the broker’s booth area was visited by at least 250 people, including retail and institutional traders, software developers, media representatives, investors, financial analysts, and industry influencers.
Sometimes, this massive visitor traffic was a challenge for the team who had to collect all the questions, requests, and partnership proposals, but the guys managed to cope with this extra workload.
Moreover, they found time for a few interviews, entertaining presentations, and some meaningful socializing.
The intense interest in the Olymp Trade’s booth was also aroused by an unusual element of the fair, which attracted attention immediately at the entrance: a dark Lamborghini with the Olymp Trade logo and blue streaks inspired by trading line charts.
The supercar resonated with the platform’s Expo slogan “The Fastest Way to Start Trading” and made many people stop by for a cool selfie.
Apart from exploring the exhibitors' booth displays, all the Expo attendees had a unique opportunity to listen to Forex experts and influencers.
The list of 24 speakers included Olymp Trade’s Trusted Trader Abdoulaye Bougma and Angie Gruzdova, the financial analyst and FX coach.
In her speech, she highlighted Olymp Trade’s distinctive advantages for traders and investors.
The Forex Expo ended with a bright Closing & Award Ceremony to honor the biggest contributors to the industry.
The Olymp Trade representative was called up on stage to receive the “Best FX Trading Platform” award.
It was a thrilling show ー and an excellent way to promote the brand among global and regional audiences.
Speaking of awards, Olymp Trade Expo guys themselves gave out three prizes: “The Best Educator West Africa”, “Best IB Partner West Africa” and “Top Trader of Olymp Trade” awards.
The last one went to Mr. Bougma, a successful professional trader who sees himself as the platform’s voluntary ambassador.
It’s still too early to assess the Expo’s impact, but the team is happy with the preliminary results.
First, most of the first-time visitors were very enthusiastic about the Olymp Trade, so they are likely to come back as clients or partners.
Second, the team used the event to collect first-hand feedback about the Olymp Trade services.
Due to this two-fold benefit, the platform has every reason to expect a massive inflow of new users.
Also, they have some info to work with: being the best means never-ending improvement.